How do you start building an audience? Where do you concentrate your marketing efforts to make them the most effective? How do you market yourself and your art with authenticity? This workshop will cover social media and email marketing, and will highlight (often completely free!) tools you can use to develop a dedicated following. Informed by The Profitable Artist, you will learn how to understand your audience, build marketing goals, and make the most of your own time and resources. Meet presenter Mara Vlatković below.

Title: Marketing for Artists in the Digital Age
Program Date and Time: Tuesday, October 16, 2018, 6:30 PM-8:00 PM EST*
Location: Online and anywhere you have Internet access
Registration Fee: $25
Registration: Please register for the program here. 
Questions: Email learning@nyfa.org

*This workshop will be recorded, shared with all previously-registered participants after the session concludes, and available for 6 months after the workshop date.

Intended Audience
Individual artists in all disciplines who are looking for marketing strategies.

Presenter
Mara Vlatković is an arts marketing and communications professional currently working as Campaign Specialist at The Juilliard School in New York City. With previous experience in cultural diplomacy and international development in Washington, D.C., she has turned her focus towards supporting artists and creatives in reaching their full potential. Vlatković is the Founder of Young Professionals in the Arts (YPA) and provides training in digital marketing to artists and art professionals. She previously worked at The New York Foundation for the Arts (NYFA) as Digital Communications Officer, and is a contributor to The Profitable Artist. She has an M.A. degree in Culture, Policy, and Management from City University London and a B.S. degree in Sociology from the London School of Economics.

This program is part of NYFA Learning, which includes professional development for artists and arts administrators. Sign up for NYFA’s free bi-weekly newsletter to receive updates on future programs.