Article by Linda Beck. Last night’s qualified pitch panel of Carl Adams (Clambake Animation), Janice Burgess (Nickelodeon), Fran Krause (FranKrause.com), and Amid Amidi (CartoonBrew.com) spoke to a packed amphitheatre. It looks like quite of few of you are interested in pitching. Good! We could use the jobs. If you’re going to do this yourself, the first thing to ask yourself, is who are you and why are you pitching your property as an animated show? According to Burgess, “You have to think about the audience. With younger children, you need to consider who they are and their lives and their developmental issues. With 6-11’s, what will they relate to?” Using Sex And The City as an example for adults, “They knew the audience and went after it.” Echoing Christy Karacas’ pitching advice at ASIFA’s Super Jail panel back in February, both Burgess and Amid Amidi stress the crucial importance of feeling strongly about whatever you’re pitching. But Burgess warns of some inflexible network age groupings: ages 3-5 as the preschool demographic and 6-11 their older siblings and friends. Fran Krause admits that some past pitches of his haven’t been entirely successful because his team gave no thought to audience,...
